Social Voice-of-Customer — Bloomers Youtube

1,569 relevant YouTube records · 76 brand-mentioning · generated 2026-06-18

⚠ Separate bucket. This is ambient social/forum voice (YouTube), a fundamentally different speech genre from solicited reviews — it is never ranked against the review report. Share-of-Voice measures presence, not sentiment. Brand attribution is in-text with abstain; single-mention attributions are within attribution noise.

Share of Voice — who owns the organic conversation

0.0%
Bloomers is absent from the organic YouTube conversation (0 of 80 brand mentions). Competitors own the word-of-mouth in the communities where this category is decided.

Share of the brand mentions across 76 brand-mentioning records (denominator = 80 total brand mentions; a comparison post counts once per brand). Presence, not sentiment.

Thinx
38.8%
n=31
Knix
36.2%
n=29
Soma
21.2%
n=17
Jockey
3.8%
n=3
Bloomers ← CLIENT
0.0%
n=0
Bali
0.0%
n=0

Category discourse — the bigger story

95% of relevant posts (1,493 of 1,569) name no brand at all — pure category conversation (menopause/perimenopause fit, leak protection, dupe hunts). This is the unmet-needs space buyers discuss before choosing a brand.

Category-pain map — what the community actually discusses

Aspect prevalence across all relevant posts (the 15-aspect social taxonomy, discovered from this corpus). category = problem-space / shopping behaviour; product = product experience. Click to read posts (evidence highlighted).

45% of aspect mentions are social-only themes a review funnel structurally can't capture (where-to-buy, dupe-hunting, social proof, price-seeking, sustainability). This is the differentiated intelligence in the ambient bucket.
Recommendation Request Social Proof categoryreviews miss this14% of posts · 1% negative · n=226
Style Aesthetic Coverage category8% of posts · 32% negative · n=122
Leak Absorbency product8% of posts · 23% negative · n=118
Comfort Irritation product7% of posts · 35% negative · n=111
Price Value Seeking categoryreviews miss this6% of posts · 34% negative · n=94
Where To Buy categoryreviews miss this5% of posts · 8% negative · n=84
Sizing Fit Advice category4% of posts · 37% negative · n=67
Materials Fabric Preference category4% of posts · 18% negative · n=56
Comparison Vs Competitor product3% of posts · 7% negative · n=54
Health Safety Concern productreviews miss this3% of posts · 57% negative · n=54
Sustainability Ethics categoryreviews miss this2% of posts · 13% negative · n=39
Durability Quality Decline product2% of posts · 48% negative · n=33
Menopause Perimenopause Incontinence Fit category2% of posts · 19% negative · n=32
Fitting Service Retail Experience category1% of posts · 38% negative · n=8
Dupe Or Alternative Seeking categoryreviews miss this0% of posts · 0% negative · n=4

Head-to-heads — where buyers compare brands (4)

Posts that weigh multiple brands against each other, most-upvoted first. Click to read.

KnixThinx
KnixThinx
KnixThinx
KnixThinx

By brand — read the mentions

Most-upvoted (salience-ranked) attributed mentions per brand; the evidence span that drove attribution is highlighted. Click to expand.

Thinx n=31
Knix n=29
Soma n=17
Jockey n=3
Bloomers n=0 — no organic mentions
Bali n=0 — no organic mentions
How to read this. Every number is computed in SQL over the governed metric_social_sov / social_brand tables (the model never generates figures); each brand expands to the verbatim posts (evidence span highlighted) behind it, linked to the source thread.
Limitations. YouTube capture was brand-seeded (the captured SET is a seed artifact); comment context is not yet used (standalone classification); SOV is presence-only. Single-mention attributions are within attribution noise.