Social Voice-of-Customer — Bloomers Tiktok

503 relevant TikTok records · 70 brand-mentioning · generated 2026-06-18

⚠ Separate bucket. This is ambient social/forum voice (TikTok), a fundamentally different speech genre from solicited reviews — it is never ranked against the review report. Share-of-Voice measures presence, not sentiment. Brand attribution is in-text with abstain; single-mention attributions are within attribution noise.

Share of Voice — who owns the organic conversation

41.4%
Bloomers is a minor voice in the organic TikTok conversation (29 of 70 brand mentions). Competitors own the word-of-mouth in the communities where this category is decided.

Share of the brand mentions across 70 brand-mentioning records (denominator = 70 total brand mentions; a comparison post counts once per brand). Presence, not sentiment.

Bloomers ← CLIENT
41.4%
n=29
Knix
32.9%
n=23
Thinx
24.3%
n=17
Jockey
1.4%
n=1
Soma
0.0%
n=0
Bali
0.0%
n=0

Category discourse — the bigger story

86% of relevant posts (433 of 503) name no brand at all — pure category conversation (menopause/perimenopause fit, leak protection, dupe hunts). This is the unmet-needs space buyers discuss before choosing a brand.

Category-pain map — what the community actually discusses

Aspect prevalence across all relevant posts (the 15-aspect social taxonomy, discovered from this corpus). category = problem-space / shopping behaviour; product = product experience. Click to read posts (evidence highlighted).

31% of aspect mentions are social-only themes a review funnel structurally can't capture (where-to-buy, dupe-hunting, social proof, price-seeking, sustainability). This is the differentiated intelligence in the ambient bucket.
Style Aesthetic Coverage category13% of posts · 5% negative · n=63
Comfort Irritation product11% of posts · 20% negative · n=55
Leak Absorbency product9% of posts · 9% negative · n=47
Menopause Perimenopause Incontinence Fit category8% of posts · 29% negative · n=41
Recommendation Request Social Proof categoryreviews miss this8% of posts · 0% negative · n=39
Where To Buy categoryreviews miss this6% of posts · 0% negative · n=30
Price Value Seeking categoryreviews miss this4% of posts · 14% negative · n=21
Materials Fabric Preference category4% of posts · 6% negative · n=18
Sizing Fit Advice category2% of posts · 20% negative · n=10
Health Safety Concern productreviews miss this2% of posts · 100% negative · n=8
Sustainability Ethics categoryreviews miss this1% of posts · 0% negative · n=7
Durability Quality Decline product0% of posts · 100% negative · n=2
Fitting Service Retail Experience category0% of posts · 0% negative · n=1

By brand — read the mentions

Most-upvoted (salience-ranked) attributed mentions per brand; the evidence span that drove attribution is highlighted. Click to expand.

Bloomers n=29
Knix n=23
Thinx n=17
Jockey n=1
Soma n=0 — no organic mentions
Bali n=0 — no organic mentions
How to read this. Every number is computed in SQL over the governed metric_social_sov / social_brand tables (the model never generates figures); each brand expands to the verbatim posts (evidence span highlighted) behind it, linked to the source thread.
Limitations. TikTok capture was brand-seeded (the captured SET is a seed artifact); comment context is not yet used (standalone classification); SOV is presence-only. Single-mention attributions are within attribution noise.