Social Voice-of-Customer — Bloomers Social

2,792 relevant Reddit records · 275 brand-mentioning · generated 2026-06-18

⚠ Separate bucket. This is ambient social/forum voice (Reddit), a fundamentally different speech genre from solicited reviews — it is never ranked against the review report. Share-of-Voice measures presence, not sentiment. Brand attribution is in-text with abstain; single-mention attributions are within attribution noise.

Share of Voice — who owns the organic conversation

0.0%
Bloomers is absent from the organic Reddit conversation (0 of 289 brand mentions). Competitors own the word-of-mouth in the communities where this category is decided.

Share of the brand mentions across 275 brand-mentioning records (denominator = 289 total brand mentions; a comparison post counts once per brand). Presence, not sentiment.

Knix
39.5%
n=114
Thinx
31.1%
n=90
Soma
22.1%
n=64
Jockey
6.6%
n=19
Bali
0.7%
n=2
Bloomers ← CLIENT
0.0%
n=0

Category discourse — the bigger story

90% of relevant posts (2,517 of 2,792) name no brand at all — pure category conversation (menopause/perimenopause fit, leak protection, dupe hunts). This is the unmet-needs space buyers discuss before choosing a brand.

Category-pain map — what the community actually discusses

Aspect prevalence across all relevant posts (the 15-aspect social taxonomy, discovered from this corpus). category = problem-space / shopping behaviour; product = product experience. Click to read posts (evidence highlighted).

34% of aspect mentions are social-only themes a review funnel structurally can't capture (where-to-buy, dupe-hunting, social proof, price-seeking, sustainability). This is the differentiated intelligence in the ambient bucket.
Recommendation Request Social Proof categoryreviews miss this25% of posts · 1% negative · n=694
Comfort Irritation product21% of posts · 59% negative · n=598
Style Aesthetic Coverage category17% of posts · 31% negative · n=467
Menopause Perimenopause Incontinence Fit category14% of posts · 56% negative · n=396
Sizing Fit Advice category12% of posts · 35% negative · n=334
Price Value Seeking categoryreviews miss this9% of posts · 41% negative · n=261
Where To Buy categoryreviews miss this8% of posts · 16% negative · n=231
Comparison Vs Competitor product8% of posts · 20% negative · n=228
Leak Absorbency product8% of posts · 52% negative · n=228
Materials Fabric Preference category8% of posts · 12% negative · n=211
Durability Quality Decline product5% of posts · 58% negative · n=136
Health Safety Concern productreviews miss this5% of posts · 78% negative · n=128
Fitting Service Retail Experience category4% of posts · 46% negative · n=106
Sustainability Ethics categoryreviews miss this3% of posts · 19% negative · n=75
Dupe Or Alternative Seeking categoryreviews miss this1% of posts · 26% negative · n=31

Head-to-heads — where buyers compare brands (14)

Posts that weigh multiple brands against each other, most-upvoted first. Click to read.

JockeySoma
KnixThinx
KnixThinx
KnixThinx
KnixSoma
BaliJockeySoma
KnixThinx
JockeySoma
KnixSoma
BaliSoma

By brand — read the mentions

Most-upvoted (salience-ranked) attributed mentions per brand; the evidence span that drove attribution is highlighted. Click to expand.

Knix n=114
Thinx n=90
Soma n=64
Jockey n=19
Bali n=2
Bloomers n=0 — no organic mentions
How to read this. Every number is computed in SQL over the governed metric_social_sov / social_brand tables (the model never generates figures); each brand expands to the verbatim posts (evidence span highlighted) behind it, linked to the source thread.
Limitations. Reddit capture seeded knix/thinx/soma only; comment context is not yet used (standalone classification); aspect-level social sentiment lands after social taxonomy discovery + classification. SOV is presence-only.