Instagram Owned-Audience VOC — Bloomers Instagram
609 relevant customer comments across the captured brand accounts · generated 2026-06-19
⚠ Owned-audience, separate bucket. This is the sentiment of each brand's OWN Instagram audience (comments on the brand's own posts) — a different genre from ambient Reddit and from solicited reviews; it is never ranked against them. Brand promo posts and the brands' own customer-service replies are excluded (customer voice only). This is sentiment, not Share-of-Voice — which accounts were captured is an artifact, so it is not a conversation-share contest.
Owned-audience sentiment — how this brand's own followers feel
+64% net sentiment (65% positive, 2 negative of 211 recent comments) on Bloomers's own Instagram — the warmest in the set.
By brand — owned-audience mood
Each brand's comments on its OWN posts, as a positive / neutral / negative mix (■ positive ■ neutral ■ negative). Owned-audience, not Share-of-Voice — which accounts were captured is an artifact, so brands are NOT ranked against each other as a conversation share.
Knix
net +47% · n=304 recent · 304 all-time · pos CI 47%–58% · instagram
Bloomers ← CLIENT
net +64% · n=211 recent · 212 all-time · pos CI 59%–71% · instagram
Thinx
net +31% · n=54 recent · 54 all-time · pos CI 29%–54% · instagram
Soma
net +30% · n=40 recent · 40 all-time · pos CI 29%–58% · instagram
What the audience actually mentions (thin layer)
Only 10% of IG comments carry a substantive taxonomy aspect — owned-audience comments are sentiment-dense but aspect-sparse (reactions/affirmations more than product discussion). Shown for color; not defended per-aspect metrics.
Style Aesthetic Coverage
3.9% · n=24
Recommendation Request Social Proof
3.4% · n=21
Comfort Irritation
1.6% · n=10
Leak Absorbency
0.7% · n=4
Health Safety Concern
0.3% · n=2
Durability Quality Decline
0.2% · n=1
Comparison Vs Competitor
0.2% · n=1
Price Value Seeking
0.2% · n=1
Read the comments
Most-liked positive and negative comments per brand's owned audience.
Knix n=304
Top positive
- Love this wisdom sharing!
r/DZamlb9jTUK · 10 pts · thread - Absolutely why I love Knix! I can be and feel like myself comfortably 🥰 thank you for sharing your story Nikki! 🙏🏼 🙌💖
r/DZqN59kCHOx · 10 pts · thread - Class in session! I wish I learned all of this in high school! This is amazing! 😍👏
r/DZamlb9jTUK · 9 pts · thread
Top negative
- They don't fall off but they do/can shrink significantly, some say they "dissappear" almost. Don't forget everyones body is different. Just because it didn't happen to you doesn't mean it didn't happen to others.
r/DZBN2dupddS · 10 pts · thread - Is it a secret button to take away period cramps because I’m ready to slam that sucker hahaha
r/DYxpMCUJrTp · 9 pts · thread - Please. I can’t take this anymore 😩
r/DZBN2dupddS · 6 pts · thread
Bloomers n=211
Top positive
- @ckn_2022 love it
r/DZVHDfLNJ-F · 3 pts · thread - Such an exciting giveaway! ❤️
r/DYCxtvzFASt · 3 pts · thread - Love this ❤️
r/DYCtD4qNH69 · 3 pts · thread
Top negative
- Tried to use the discount with copy paste and it says cannot be used ?
r/DHJlZ--yd1N · 1 pts · thread - The waistband needs to be changed. It should be bigger so it creates a smoother edge rather than how it currently digs in and creates a roll
r/DFN34L9vMfN · 0 pts · thread
Thinx n=54
Top positive
- My bestie, my coven mate, and my mentor. I love watching you flourish !!!
r/DWHO9uEjltU · 3 pts · thread - Obsessed with this omg 😍
r/DWHyKMqiUVK · 2 pts · thread - Yayayayayayayay!!! You're incredible 😍❤️
r/DWHO9uEjltU · 2 pts · thread
Top negative
- Immediately no
r/DWHyKMqiUVK · 3 pts · thread - Blood spell yikes hope you know what you’re getting your clients into
r/DWHyKMqiUVK · 2 pts · thread - Here after the witch exposed this for the gimmick and this is truly 1) not cool 2) target towards children? 3) stop using witchcraft as a trend to make money 🥲
r/DWHyKMqiUVK · 2 pts · thread
Soma n=40
Top positive
- This is such a versatile combo set. I love it! ❤️❤️
r/DZfhIZ9gbQz · 1 pts · thread - That's a combo I'd ABSOLUTELY fall in love with!
r/DZfhIZ9gbQz · 1 pts · thread - That’s good to know 🙌🏼
r/DZV7i21Dkwg · 1 pts · thread
Top negative
- I have been trying to get removed from your email list — nothing I do works. How can I get someone to help me get off your list???
r/DZfmk3YgNJO · 0 pts · thread - I have been on hold 46 minutes trying to get an answer to where my refund is. It’s been 11 days. Representative will not get me access to supervisor. Had to repeat my order number 3 times. Had to repeat reason for my call many more times. Return was received by your company May 18. I have verification of this. Been…
r/DY5lhpIDxKG · 0 pts · thread - Your customer service needs attention please. Sent a DM
r/DY5lhpIDxKG · 0 pts · thread