Instagram Owned-Audience VOC — Bloomers Instagram

610 relevant customer comments across the captured brand accounts · generated 2026-06-18

Owned-audience, separate bucket. This is the sentiment of each brand's OWN Instagram audience (comments on the brand's own posts) — a different genre from ambient Reddit and from solicited reviews; it is never ranked against them. Brand promo posts and the brands' own customer-service replies are excluded (customer voice only). This is sentiment, not Share-of-Voice — which accounts were captured is an artifact, so it is not a conversation-share contest.

Owned-audience sentiment — how this brand's own followers feel

+65% net sentiment (66% positive, 2 negative of 212 comments) on Bloomers's own Instagram — the warmest owned audience in the set.

By brand — owned-audience mood

Each brand's comments on its OWN posts, as a positive / neutral / negative mix ( positive neutral negative). Owned-audience, not Share-of-Voice — which accounts were captured is an artifact, so brands are NOT ranked against each other as a conversation share.

Knix
net +47% · n=304
Bloomers ← CLIENT
net +65% · n=212
Thinx
net +31% · n=54
Soma
net +30% · n=40

What the audience actually mentions (thin layer)

Only 10% of IG comments carry a substantive taxonomy aspect — owned-audience comments are sentiment-dense but aspect-sparse (reactions/affirmations more than product discussion). Shown for color; not defended per-aspect metrics.
Style Aesthetic Coverage
3.9% · n=24
Recommendation Request Social Proof
3.4% · n=21
Comfort Irritation
1.6% · n=10
Where To Buy
1.0% · n=6
Leak Absorbency
0.7% · n=4
Health Safety Concern
0.3% · n=2
Price Value Seeking
0.2% · n=1
Durability Quality Decline
0.2% · n=1
Comparison Vs Competitor
0.2% · n=1

Read the comments

Most-liked positive and negative comments per brand's owned audience.

Knix n=304

Top positive

Top negative

Bloomers n=212

Top positive

Top negative

Thinx n=54

Top positive

Top negative

Soma n=40

Top positive

Top negative

How to read this. Every number is computed in SQL over the governed metric_ig_sentiment table (the model never generates figures); attribution is deterministic (each comment belongs to the account it was posted on).
Limitations. Owned-audience only (a self-selected, brand-favourable population — not the general market); comments are sentiment-dense but aspect-sparse; comment context (the parent post) is not yet used. Sentiment here is comparable ONLY with the owned-audience caveat.